Overview
A.I. is transforming sales—but it’s also training sellers to rely on logic, data, and information at the exact moment buyers need emotional clarity and confidence.
Under pressure, most sellers default to habits that trigger “red lights” in the buyer’s brain, reinforcing the status quo instead of inspiring change.
In this practical and science-based masterclass, Braintrust Chief Coaching Officer, Dan Docherty, and Master Coach, Rob Vujaklija reveal how the brain actually decides, why A.I. can unintentionally amplify poor communication patterns, and how to use neuroscience to create “green-light” moments that build trust, drive action, and accelerate revenue growth.
Date: December 10, 2025
Time: 1:00 pm - 2:30 pm ET
Masterclass Experts:
Important note:
Seating is limited to 30 and the organizers reserve the right to deny access to anyone that doesn't fit the level of qualification required for this Masterclass.
