The following 3 CRM solutions have been independently certified and recommended for use
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The following 3 CRM solutions have been independently analyzed and do not meet the requirements for recommended use
HubSpot falls short on ethical standards primarily due to the absence of publicly disclosed routine algorithmic bias audits and fairness testing, combined with limited transparency about when AI (rather than humans) is interacting with prospects or customers—creating gaps in both algorithmic accountability and user awareness of AI-driven interactions.
EQI Total 78.57 out of 100
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Pipedrive falls short on ethical standards primarily due to its absence of publicly disclosed routine algorithmic bias audits and fairness testing, with multiple evaluators noting virtually no evidence of systematic bias detection, diverse training data transparency, or published fairness metrics, combined with limited disclosure about when AI (rather than humans) is interacting directly with prospects or customers.
EQI Total 66.86 out of 100
Zoho falls short on ethical standards primarily due to its lack of published formal bias audits and fairness testing documentation, with evaluators consistently noting minimal public evidence of routine algorithmic bias audits, unclear training data diversity practices, and absence of third-party validation, combined with inconsistent real-time disclosure to end-users when they are interacting with AI rather than humans across customer-facing interfaces.
EQI Total 78.43 out of 100
