There are currently no GTM solutions independently certified and recommended for use
Get Your Solution Certified
The following 8 GTM solutions have been independently analyzed and do not meet the requirements for recommended use
6sense fundamentally fails ethical standards by deploying AI Email Agents explicitly designed to impersonate human communication without disclosing to email recipients that they're interacting with automated systems, while simultaneously conducting mass surveillance through "one trillion daily signals" collected without meaningful prior consent and operating predictive models with zero evidence of bias auditing, creating an asymmetric power dynamic where vendors track buyers' private research activities without their knowledge or ability to opt out.
EQI Total 64.25 out of 100
Clari falls short on ethical standards primarily due to its lack of public disclosure regarding algorithmic bias auditing, fairness testing, and diverse training data practices, combined with insufficient transparency about how its AI models make decisions and limited evidence that third-party prospects provide meaningful consent when their communications are comprehensively tracked and analyzed.
EQI Total 62.25 out of 100
Clay falls short on meeting ethical standards primarily because it enables mass collection of personal data without adequate consent, automates deceptive outreach that recipients cannot distinguish from human communication, and operates without documented bias auditing or fairness measures, fundamentally prioritizing aggressive sales automation over transparency, consent, and the dignity of both workers it displaces and prospects it targets.
EQI Total 61.75 out of 100
Demandbase falls short on ethical standards primarily because they blur the lines between human and AI interactions, celebrating when prospects "had no idea they were conversing with AI" rather than transparently disclosing automated engagement, a practice that multiple evaluators identified as deceptive and fundamentally contrary to their stated commitments to transparency and responsible AI use.
EQI Total 70.25 out of 100
Gong falls short on ethical standards primarily because it lacks adequately documented algorithmic bias audits despite making high-stakes decisions affecting sales performance evaluations and career outcomes and fails to disclose when AI-generated communications are sent to prospects who reasonably believe they're receiving human-authored messages.
EQI Total 72.50 out of 100
HockeyStack falls short on ethical standards primarily because its AI models make high-stakes decisions about which business accounts deserve attention through opaque algorithms with no documented fairness audits, bias testing across industries or geographies, or published mitigation strategies, essentially operating as black boxes that could systematically disadvantage certain business segments without anyone, including HockeyStack itself, knowing it.
EQI Total 71.88 out of 100
Momentum falls short on ethical standards primarily due to its absence of public bias auditing, fairness testing protocols, and transparency about how its AI models might systematically disadvantage certain industries, geographies, communication styles, or demographics in high-stakes sales and performance decisions.
EQI Total 65.75 out of 100
Outreach falls short on ethical standards primarily because it enables AI-generated communications to be sent to prospects without disclosure, allowing automated systems to impersonate human sales representatives at scale and creating deceptive personalization that violates basic principles of transparency and informed consent in human-AI interaction.
EQI Total 74.50 out of 100
⭐️
The following GTM solution has been independently analyzed & is not recommended for use without further research & AIE certification
Apollo.io falls short on ethical standards primarily because it aggregates and sells access to 265+ million contacts without obtaining active consent from those individuals, operates on an opt-out rather than opt-in model that violates the spirit of modern privacy laws, and enables AI-generated outreach at massive scale without disclosing to recipients that they're receiving automated communications rather than genuine human contact.
EQI Total 53.75 out of 100
